Citas bibligráficas
Curay, D., Mendoza, B. (2021). Influencia de los memes como estrategia de comunicación publicitaria para fortalecer el posicionamiento de Chimichanga Snack en los piuranos, 2021 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/8384
Curay, D., Mendoza, B. Influencia de los memes como estrategia de comunicación publicitaria para fortalecer el posicionamiento de Chimichanga Snack en los piuranos, 2021 [Tesis]. PE: Universidad Privada Antenor Orrego - UPAO; 2021. https://hdl.handle.net/20.500.12759/8384
@misc{renati/372739,
title = "Influencia de los memes como estrategia de comunicación publicitaria para fortalecer el posicionamiento de Chimichanga Snack en los piuranos, 2021",
author = "Mendoza Valdivia, Brissa Dayana",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2021"
}
The main objective of this research was to determine the influence of memes as an advertising communication strategy to strengthen the positioning of Chimichanga Snack in young people in the province of Piura, 2021. Therefore, the research question was what is the influence of memes as an advertising communication strategy in strengthening the positioning of Chimichanga Snack in young people in the province of Piura, 2021? In addition, specifically, it was sought to determine the current positioning level of the Chimichanga Snack brand in the Facebook social network, describe memes as an advertising communication strategy and identify the dimension of the memes that has the greatest influence on strengthening the positioning of the company. Chimichanga Snack brand. According to the nature of the research, the nonexperimental design was used, with an ex post facto cross-section of an explanatory nature. For this, the sample that was used consisted of 150 young people from Piura between 20 and 24 years old who use the social network Facebook. Meanwhile, the survey was used as a quantitative data collection technique and the questionnaire as an instrument. As a result, it was obtained that the influence of memes as an advertising communication strategy in strengthening the positioning of the Chimichanga Snack brand among young people in the province of Piura is direct and significant.
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