Citas bibligráficas
López, D., Saguma, F. (2022). Estrategias Lovemarks y posicionamiento de la marca Trujillo primavera en tus sentidos, Trujillo 2020 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/8911
López, D., Saguma, F. Estrategias Lovemarks y posicionamiento de la marca Trujillo primavera en tus sentidos, Trujillo 2020 [Tesis]. PE: Universidad Privada Antenor Orrego; 2022. https://hdl.handle.net/20.500.12759/8911
@misc{renati/372225,
title = "Estrategias Lovemarks y posicionamiento de la marca Trujillo primavera en tus sentidos, Trujillo 2020",
author = "Saguma Asencio, Frank Lennar",
publisher = "Universidad Privada Antenor Orrego",
year = "2022"
}
The main objective of the research was to determine the relationship between the love marks strategy and the positioning of the ""Trujillo Primavera en tus Sentidos"" brand, Trujillo 2020. We started from a problematic reality that led us to the following question: How are love marks strategies related to the positioning of the brand ""Trujillo Primavera en tus Sentidos"", Trujillo 2020? For which we hypothesize that: love marks strategies are significantly related to the positioning of the brand ""Trujillo Primavera en tus Sentidos"", Trujillo 2020, according to the level of research is descriptive, being, in turn, correlational applying the quantitative methodology, making use of the survey as a technique, and the instrument the questionnaire on Likert scale. The study sample is made up of 383 Trujillo residents between the ages of 18 to 59 years, concluding that love mark strategies are significantly related to the positioning of the Trujillo Primavera brand in your Senses, Trujillo 2020 (X2Calc = 189,751 ; p <0.05).
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