Citas bibligráficas
Alvarez, C., Díaz, B. (2024). Red social Facebook y su relación con la fidelización de los clientes del Restaurant turístico Canana en Trujillo 2022 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/31011
Alvarez, C., Díaz, B. Red social Facebook y su relación con la fidelización de los clientes del Restaurant turístico Canana en Trujillo 2022 [Tesis]. PE: Universidad Privada Antenor Orrego; 2024. https://hdl.handle.net/20.500.12759/31011
@misc{renati/371281,
title = "Red social Facebook y su relación con la fidelización de los clientes del Restaurant turístico Canana en Trujillo 2022",
author = "Díaz Armas, Benjamín Alejandro",
publisher = "Universidad Privada Antenor Orrego",
year = "2024"
}
The present research had as general objective to determine the relationship between the social network Facebook and the loyalty of the Canana tourist restaurant customers in Trujilo city, 2022. It was a applied type, correlational level and cross-section research. research, The population considered were all the customers of Canana restaurant and a survey was used as research technique. In order to obtain. data, a 18 items, Likert scale questionnaire was elaborated. This instrument collected information from the customers respect to botn variables: Facebook and client loyalty. This questionnaire was applied to a sample of 249 customers of the referred tourist restaurant. The results show that there is a very low and positive relationship between the Facebook fan page of Canana tourist restaurant of Trujillo city with the loyalty of its customers, when obtainig a 0.05 significance and a 0.178 Spearman coefficient correlation. This kind of result is repeated when the informative, visual and structural Facebook dimensions are correlated with the loyalty variable
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