Bibliographic citations
Cabrera, W., Rodriguez, D. (2019). Diseño de un plan estratégico de marketing para mejorar la satisfacción del cliente en la Empresa Distribuidora Santogas [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/5164
Cabrera, W., Rodriguez, D. Diseño de un plan estratégico de marketing para mejorar la satisfacción del cliente en la Empresa Distribuidora Santogas [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2019. https://hdl.handle.net/20.500.12759/5164
@misc{renati/371251,
title = "Diseño de un plan estratégico de marketing para mejorar la satisfacción del cliente en la Empresa Distribuidora Santogas",
author = "Rodriguez Malaver, Diego Arturo",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2019"
}
The objective of this research work is to design a strategic marketing plan for domestic gas cylinders produced by Distribuidora Santo Gas, which will improve the satisfaction of its customers in the city of Trujillo This investigation was divided into four stages, in the first stage the diagnosis of the company was made, in which relevant information was collected to know the current situation of the same; the second stage was based on measuring the levels of current satisfaction of the company's clients; in the third stage, we proceeded to formulate and develop all the most appropriate strategies for growth and stability, defense and reinforcement, as well as competitive portfolio strategies and, finally, Marketing Mix strategies. Finally, in the fourth stage, the investment that would be needed to initiate the marketing plan was determined. Finally, the research gathers all the necessary attributes to offer a strategic marketing plan that allows improving the satisfaction of customers who purchase domestic gas cylinders produced by the company Distribuidora Santo Gas.
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