Bibliographic citations
Balabarca, J., (2019). Plan de negocio para un Centro de Cuidado y Entretenimiento para Perros: “Happy Doggy” [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/631697
Balabarca, J., Plan de negocio para un Centro de Cuidado y Entretenimiento para Perros: “Happy Doggy” [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/631697
@mastersthesis{renati/370556,
title = "Plan de negocio para un Centro de Cuidado y Entretenimiento para Perros: “Happy Doggy”",
author = "Balabarca Mori, Jackeline Ivette",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The present research work has how to develop the Business Plan for a Dog Care and Entertainment Center, which will provide its clients with various services such as Nursery, Lodging, Canine Spa, Pet Store, Pastry, Special Games, among others. This proposal is addressed to the NSE A, B and C, preferably belonging to the districts of Magdalena, Miraflores and San Isidro. An opinion poll was conducted, which validated the feasibility of the proposed business model, being attractive to more than 90% of respondents. To develop this business model, an initial investment of S/. S/.366,210.67will be required. Most of the income corresponds to the services of Nursery, Spa and Lodging. You can have a local located in the district of Magdalena, border with San Isidro, and qualified personnel in the care and attention of pets. Social networks, web platforms and mobile applications (App) will be used to develop the relationship with customers. The strategy of this plan will be based on differentiation and targeting. This center will be the first space in the country with a modern, innovative and fun environment that houses in the same place various options of services and products, within Metropolitan Lima, providing a unique experience and excellence in the quality of service. The financial analysis leads us to the conclusion that the project will have an IRR of 62% after 5 years of operations, with a positive NPV of S/.359,919.00, which makes it attractive to invest.
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