Citas bibligráficas
González, R., Mendoza, F., Podesta, D. (2019). Plan de negocio para la construcción del Condominio Residencial Mi Vivienda Verde en la zona oeste del distrito de Ate realizado por la empresa Constructora e Inmobiliaria Acrecer S.A.C. [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626716
González, R., Mendoza, F., Podesta, D. Plan de negocio para la construcción del Condominio Residencial Mi Vivienda Verde en la zona oeste del distrito de Ate realizado por la empresa Constructora e Inmobiliaria Acrecer S.A.C. [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626716
@mastersthesis{renati/369232,
title = "Plan de negocio para la construcción del Condominio Residencial Mi Vivienda Verde en la zona oeste del distrito de Ate realizado por la empresa Constructora e Inmobiliaria Acrecer S.A.C.",
author = "Podesta Chuquisengo, Denisse Angelica",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
In the present research work, a Business Plan is made to propose the construction and commercialization of 35 departments that make up a multifamily housing, distributed over 7 floors and social areas. The project will be built under a concept that incorporates environmental sustainability criteria named Mivivienda Verde promoted by the peruvian state in response to the deficit of housing in Lima Metropolitana and the environmental impact as a result of man's actions. The project will be executed on a 575.68 m2 plot located in the Recaudadores Urbanization of the district of Ate. Currently, there is a growing trend in the market in granting credits through the Fund Mivivienda, Techo propio and Mivivienda Verde programs. Mivivienda Verde Fund has shown an increasing demand and dynamism in the real estate sector with 45% of the bonds placed between banks and financiers only at the beginning of 2019. The benefits generated by these eco-sustainable projects such as (i) savings of up to 30% in monthly consumption of water and electricity, (ii) lower monthly payment for credit (iii) and promotion of sustainability criteria by the| proper use of resources over time is part of the dynamism of the sector since the end of 2018 and, in response to this trend, the company Acrecer SAC has identified this market opportunity and offers to its clients the construction of a project of 35 departments under this concept, with high quality finishes in its design and construction and a post-sale service to address your doubts or needs, which makes them the pioneers in the execution of a real estate project under the concept of sustainability in the Recaudadores Urbanization in the district of Ate. For the development of this business idea and achieve the justification of the project, as well as its validation, three sources of data collection were used, described in interviews with experts, surveys to the target public and construction and real estate companies through the sounding technique. The gathering of information is applied within a radius of action of the location of the project, the surroundings of the Recaudadores urbanization in the district of Ate, as well as the ExpoUrbania 2019 real estate fair held at the Jockey Plaza Shopping Center in the district of Surco. The results obtained lead us to confirm that our project is not only desirable, but also feasible and profitable, given that, We obtain validity and the viability of the project is ratified by means of economic indicators described in the Current Value criteria Net and the Internal Rate of Return, after incorporating the weighted average discount rate of the financing sources, which incorporates the risks not only of the project but also of the construction sector. Finally; as a final conclusion, after determining the viability of the real estate project, the existence of a niche market in the construction sector as an investment alternative is confirmed.
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