Citas bibligráficas
Apéstegui, J., Luque, L., Mejía, E., Párraga, M., Torres, J. (2019). Propuesta de mejora para la modernización de los servicios ofrecidos por la empresa Lavanderías All Clean S.R.L. [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626721
Apéstegui, J., Luque, L., Mejía, E., Párraga, M., Torres, J. Propuesta de mejora para la modernización de los servicios ofrecidos por la empresa Lavanderías All Clean S.R.L. [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626721
@mastersthesis{renati/369231,
title = "Propuesta de mejora para la modernización de los servicios ofrecidos por la empresa Lavanderías All Clean S.R.L.",
author = "Torres Ibáñez, Jaime Martín",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
This research analyzes the economic activities carried out by LAVANDERÍAS ALL CLEAN S.R.L., a company that is located in Santiago de Surco and has been operating for sixteen years, providing laundry services for water and dry goods, and complementary services such as small seams. Considering the results of interviews and surveys to their current and potential clients, becomes important the need for an improvement in the service that facilitates it when approaching the laundry to the consumers was determined, by the possibility of collecting and delivering their garments to be washed. In that sense, it was proposed as the company's vision, based on the high level of service quality as its competitive advantage, to become the leading garment washing service quality company in Santiago de Surco, during a period of five years. As part of our strategic actions, we find a staff training program, the implementation of an application and the establishment of offers and promotions to increase the proximity of the company's services to its clients, which is reflected in a change of image and in the creation of a slogan, as well as in the development of two new branches of the company. Finally, in view of the functional plans and the financial analysis, it is concluded that the proposal for improvement developed has a level of profitability is 54.88%, surpassing the 30% profitability defined as one of the strategic objectives of the project.
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