Citas bibligráficas
Acuña, E., Campos, G., Escobedo, M., Nuñez, J., Zarate, A. (2019). Plan de negocio de helados artesanales “Exotic Ice” [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626597
Acuña, E., Campos, G., Escobedo, M., Nuñez, J., Zarate, A. Plan de negocio de helados artesanales “Exotic Ice” [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626597
@misc{renati/369212,
title = "Plan de negocio de helados artesanales “Exotic Ice”",
author = "Zarate Diaz , Alexander Armando",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Today, the increase in the obesity rate in the Peruvian population has generated a need to consume products that are healthy, nutritious and low in calories. Such is the case in the ice cream industry, in which consumption has been increased by artisanal ice creams nationwide, a trend that will increase in the coming. In this way, our value proposition focuses on offering artisanal ice creams that are made from exotic fruits such as pitahaya and aguaymanto, since these have multiple health benefits. They are also sweetened with panela, a low-fat natural sweetener. On the other, as part of our social responsibility proposal we have direct contact with the asylum "Casa Hogar de la Piedad", since they will be our main contacts. Under this concept, our Exotic Ice brand was born, which aims to differentiate itself from the market by its pleasant taste and texture of our artisanal ice creams. Regarding our product, it will be commercialized through wineries that wish to diversify their product line through our 1-liter presentations, in addition to outpatient commerce. Which will occur around the beaches most frequently in our mentioned area. On the other hand, we will have our presence in fairs such as El Retazo in Barranco, since in that place the demand for consumers is very high due to the variety of options found in that place.
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