Citas bibligráficas
Martínez, C., (2017). Plan de negocio de una empresa de servicios médicos integrales a domicilio [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626596
Martínez, C., Plan de negocio de una empresa de servicios médicos integrales a domicilio [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2017. http://hdl.handle.net/10757/626596
@mastersthesis{renati/369187,
title = "Plan de negocio de una empresa de servicios médicos integrales a domicilio",
author = "Martínez Paredes, Carlos Enrique",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2017"
}
The following business plan describes the implementation of a home health services company by a comprehensive form due to the increased in demand for health services in Lima Metropolitana, caused by the factors related with the increase of chronic degenerative diseases, economic growth, the deficiency in the quality of health services, and the hospital deficit. The strategic analysis of the proposal is favorable, the private subsector where the company is going to be develop is locate in the booming and promotes investment which gives more viability to the project. The portfolio of services consists of consults, home hospitalization, lab test, medication sale, ambulatory services and specialized therapies. The competitive advantage of the proposal is the integrality of health services that are offered at home and the use of health networks that cover a few districts located less than thirty minutes away, facilitating the opportunity to provide services. The visibility of the company, the opportunity of service and it is quality are the most critical aspects to take into account in the implementation of the company, so constant monitoring of the plan is of great need to meet the objectives set. The company has financial viability due the VAN is $ 248,568 and the TIR is 77%. It is recommended the implementation of the Company of Integral Home Medical Services, for its socio-health, strategic and financial viability.
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