Citas bibligráficas
Canani, C., Cruz, M., Gamarra, J., Tuesta, J. (2019). Imagen 360° para el Desarrollo de la Imagen Personal y Profesional [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626331
Canani, C., Cruz, M., Gamarra, J., Tuesta, J. Imagen 360° para el Desarrollo de la Imagen Personal y Profesional [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626331
@misc{renati/368988,
title = "Imagen 360° para el Desarrollo de la Imagen Personal y Profesional",
author = "Tuesta Chávez, Julio Roberto",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Today, companies demand employees to represent their brand, people who not only work for these organizations, but also sell the corporate image, people who expose their personal identity combined with the corporate "ideal" to the labor market. However, at present it is not reflected a great advance regarding the correct use of people's work clothes. Is Lima ready for this trend? Where are people migrating with respect to their professional image and clothing? Is there a real interest in collaborators to improve their corporate identity? The objective of this study is to determine in what level of interest the people in Lima want to improve their professional image to achieve their goals; in this context, the research question is as follows: what is it that people lack to show the work image they dream of? And the possible answers would be the following: Is it a lack of knowledge about how to dress correctly? Is it disinterest in this topic? Is it fear of change? Do the companies have a dress code? With this report will be detailed the findings, real insights obtained, statistics of how many people in Lima are willing to improve their image, and what is the main need of those who demand the help of someone who advises them on how to dress, how to face a effective labor meeting, how to present yourself in public and, in summary, how to achieve success starting from the right clothing for each situation.
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