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Aguirre, M., Blas, H., Huamaní, M., Mauriola, M., Seminario, L. (2019). Nutricionistas 100% Online [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626247
Aguirre, M., Blas, H., Huamaní, M., Mauriola, M., Seminario, L. Nutricionistas 100% Online [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626247
@misc{renati/368963,
title = "Nutricionistas 100% Online",
author = "Seminario Guarda, Liliana Carolina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Título: Nutricionistas 100% Online
Autor(es): Aguirre Rojas, Mirella Lucero; Blas Espichán, Henrry Geovanni; Huamaní Sulca, María del Pilar; Mauriola Acosta, Miguel Angel; Seminario Guarda, Liliana Carolina
Asesor(es): Quedas Lobatón, Guillermo Martín
Palabras clave: Nutricionistas; Online; Aplicativo móvil; Tratamiento; Sesiones; Sobrepeso; Alimentación saludable
Fecha de publicación: 16-jul-2019
Institución: Universidad Peruana de Ciencias Aplicadas (UPC)
Resumen: El presente trabajo desarolla un negocio rentable, viable e innovador, la cual consiste en el desarrollo del servicio de nutricionistas 100% online.
Esta idea se generó por la necesidad de comer de forma saludable, además que no tienen tiempo suficiente para acudir al consultorio por el tratamiento con el nutricionista. Esta situación, ha generado que más personas acudan a un nutricionista para corregir sus hábitos alimenticios para mantener su peso adecuado y aprender a balancear sus comidas hacia una vida más saludable. Sin embargo, muchas personas no tienen el tiempo suficiente para asistir a las sesiones presenciales, lo que genera que no terminen su tratamiento
Por ello, nació Nutricionistas 100% Online, que ofrecerá el tratamiento con nutricionistas que realizarán sesiones de dietas saludables con un esquema alimentario personalizado que disminuyan su exposición al sobrepeso o para mantener su peso ideal, con solo conectarse a la web o App sin necesidad de ir al consultorio por el tratamiento, sino que podrán realizarlo desde la comodidad de su casa, permitiéndoles así el ahorro de tiempo y dinero para terminar con sus sesiones.
A nivel nacional, seremos la primera propuesta de nutricionistas 100% online que ofrezca resultados reales, con monitoreo en línea. Por su propuesta, podremos establecer la estrategia de diferenciación en el mercado.
De esta manera, se elaboró los informes financieros y se concluyó que el negocio es totalmente rentable, viable y sostenible en el tiempo.
The present work develops a profitable, viable and innovative business, which consists in the development of the service of nutritionists 100% online. This idea was generated by the need to eat healthy, in addition to not having enough time to go to the office for the treatment with the nutritionist. This situation has generated more people to go to a nutritionist to correct their eating habits to maintain their proper weight and learn to balance their meals towards a healthier life. However, many people do not have enough time to attend face-to-face sessions, which means that they do not finish their treatment For this reason, Nutritionists 100% Online was born, which will offer the treatment with nutritionists who will carry out sessions of healthy diets with a personalized alimentary scheme that diminish their exposure to overweight or to maintain their ideal weight, simply by connecting to the web or App without having to go to the office for the treatment, but they can do it from the comfort of your home, allowing them to save time and money to finish their sessions. At the national level, we will be the first proposal of 100% online nutritionists that offers real results, with online monitoring. By its proposal, we can establish the strategy of differentiation in the market. In this way, the financial reports were prepared and it was concluded that the business is totally profitable, viable and sustainable over time.
The present work develops a profitable, viable and innovative business, which consists in the development of the service of nutritionists 100% online. This idea was generated by the need to eat healthy, in addition to not having enough time to go to the office for the treatment with the nutritionist. This situation has generated more people to go to a nutritionist to correct their eating habits to maintain their proper weight and learn to balance their meals towards a healthier life. However, many people do not have enough time to attend face-to-face sessions, which means that they do not finish their treatment For this reason, Nutritionists 100% Online was born, which will offer the treatment with nutritionists who will carry out sessions of healthy diets with a personalized alimentary scheme that diminish their exposure to overweight or to maintain their ideal weight, simply by connecting to the web or App without having to go to the office for the treatment, but they can do it from the comfort of your home, allowing them to save time and money to finish their sessions. At the national level, we will be the first proposal of 100% online nutritionists that offers real results, with online monitoring. By its proposal, we can establish the strategy of differentiation in the market. In this way, the financial reports were prepared and it was concluded that the business is totally profitable, viable and sustainable over time.
Enlace al repositorio: http://hdl.handle.net/10757/626247
Disciplina académico-profesional: Administración de Empresas; Marketing; Contabilidad
Institución que otorga el grado o título: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grado o título: Bachiller en Administración de Empresas
Fecha de registro: 30-ago-2019
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