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Ayala, J., Cueva, R., Moya, M., Ramos, Y. (2019). Anticuchería “Don Cucho” [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626207
Ayala, J., Cueva, R., Moya, M., Ramos, Y. Anticuchería “Don Cucho” [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626207
@misc{renati/368846,
title = "Anticuchería “Don Cucho”",
author = "Ramos Ramos, Yosahanira Olga",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Title: Anticuchería “Don Cucho”
Authors(s): Ayala Vargas, Juan Carlos; Cueva Clemente, Roxana Felicita; Moya Jimenez, María Elena; Ramos Ramos, Yosahanira Olga
Advisor(s): Gaviria Clemente, Juan Francisco del Carmen
Keywords: Gastronomía; Restaurantes; Contabilidad; Administración de Empresas
Issue Date: 10-Jul-2019
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El presente proyecto ha sido desarrollado con la finalidad de poder demostrar la factibilidad de la implementación de un negocio enfocado al rubro gastronómico. “Don Cucho” es una idea de negocio innovadora ya que cuenta con diversos elementos que hacen de este proyecto una alternativa sostenible en el tiempo y que está elaborado contemplando diferentes escenarios.
El lugar ideal para desarrollar el proyecto es en la Av. Nicolás Ayllón N° 4336, Ate, pues en esta avenida no existe un restaurante especializado en anticuchos y hay un mercado por atender según las encuestas realizadas y que sirve de base para el desarrollo del presente.
La propuesta de valor estará enfocada en lo social y eco-amigable, pues se dará oportunidades laborales a madres solteras del hogar Reyna de la Paz que se encuentra en la zona y el diseño del local será con productos ecológicos.
La empresa se constituirá como sociedad anónima cerrada, bajo la razón social de “Don Cucho SAC”, la inversión inicial para llevar a cabo el proyecto es de S/ 110,380. Para evaluar la rentabilidad del estudio, se realizaron proyecciones de los estados financieros para los cinco primeros años de funcionamiento, los cuales dieron a conocer que se recuperará la inversión en el tercer año de ejecución.
Así mismo, se obtiene un VAN de S/. 53,904 y un TIR de 54% siendo superior al costo de oportunidad (COK de 32.75%), lo que demuestra la viabilidad del proyecto.
The present project has been developed with the purpose of being able to demonstrate the feasibility of the implementation of a business focused on the gastronomic field. “Don Cucho“ is an innovative business idea since it has several elements that make this project a sustainable alternative over time and that is elaborated contemplating different scenarios. The ideal place to develop the project is at Av. Nicolás Ayllón N ° 4336, Ate, because in this avenue there is no restaurant specialized in anticuchos and there is a market to be served according to the surveys carried out and that serves as the basis for the development of the I presented. The value proposal will be focused on the social and eco-friendly, as it will give employment opportunities to single mothers of the Reyna de la Paz home located in the area and the design of the premises will be with organic products. The company will be constituted as a closed corporation, under the corporate name of “Don Cucho SAC“, the initial investment to carry out the project is S / 110,380. To evaluate the profitability of the study, projections were made of the financial statements for the first five years of operation, which revealed that the investment will be recovered in the third year of execution. Likewise, a NPV of S /. 53,904 and an IRR of 54%, exceeding the opportunity cost (COK of 32.75%), which demonstrates the viability of the project.
The present project has been developed with the purpose of being able to demonstrate the feasibility of the implementation of a business focused on the gastronomic field. “Don Cucho“ is an innovative business idea since it has several elements that make this project a sustainable alternative over time and that is elaborated contemplating different scenarios. The ideal place to develop the project is at Av. Nicolás Ayllón N ° 4336, Ate, because in this avenue there is no restaurant specialized in anticuchos and there is a market to be served according to the surveys carried out and that serves as the basis for the development of the I presented. The value proposal will be focused on the social and eco-friendly, as it will give employment opportunities to single mothers of the Reyna de la Paz home located in the area and the design of the premises will be with organic products. The company will be constituted as a closed corporation, under the corporate name of “Don Cucho SAC“, the initial investment to carry out the project is S / 110,380. To evaluate the profitability of the study, projections were made of the financial statements for the first five years of operation, which revealed that the investment will be recovered in the third year of execution. Likewise, a NPV of S /. 53,904 and an IRR of 54%, exceeding the opportunity cost (COK of 32.75%), which demonstrates the viability of the project.
Link to repository: http://hdl.handle.net/10757/626207
Discipline: Contabilidad; Administración de Empresas
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Contabilidad; Bachiller en Administración de Empresas
Register date: 27-Aug-2019
This item is licensed under a Creative Commons License
