Citas bibligráficas
Triveño, I., (2019). El impacto del Brand experience en la satisfacción de jóvenes de 25 a 30 años de Lima aplicado en bares temáticos [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626202
Triveño, I., El impacto del Brand experience en la satisfacción de jóvenes de 25 a 30 años de Lima aplicado en bares temáticos [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626202
@misc{renati/368825,
title = "El impacto del Brand experience en la satisfacción de jóvenes de 25 a 30 años de Lima aplicado en bares temáticos",
author = "Triveño Perea, Israel Jacobo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The purpose of the following research work is to show the relationship between the Brand experience and consumption satisfaction in thematic bars in Lima. To carry out this study, qualitative and quantitative tools were used, with a sample of 270 people who live in Lima and are in the range of 25 to 30 years. Through the bivariate correlations, it was shown that there is a positive relationship between the variables. Brand experiece can help brands to obtain an added value that allows them to differentiate them from their competitors.
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