Bibliographic citations
Bernaza, M., (2018). Internacionalización de los Hornos de Pollos a la Brasa de Industrias Surco S.R.Ltda. para el Mercado de Estados Unidos [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626169
Bernaza, M., Internacionalización de los Hornos de Pollos a la Brasa de Industrias Surco S.R.Ltda. para el Mercado de Estados Unidos [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/626169
@mastersthesis{renati/368809,
title = "Internacionalización de los Hornos de Pollos a la Brasa de Industrias Surco S.R.Ltda. para el Mercado de Estados Unidos",
author = "Bernaza Zavala, Miguel Angel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
Industrias Surco S.R.Ltda., Has more than 20 years of experience manufacturing gastronomic equipment for restaurants, has a plant of 1,200 m2 in the Industrial Park of Villa El Salvador in Lima. Industrias Surco, has patented in Indecopi, the Ecological Pollero Oven, also has its trademark registered in the United States, complying with American manufacturing regulations. The strategies that the company will use to boost its exports will be: • Equipment for the gastronomic industry with high added value. • Increase participation in trade fairs. • Take advantage of the demand potential of the American market and the image gained by Peruvian cuisine, in addition to the consumption of roasted chicken. • Implement a promotional campaign to reach customers in the American market, taking advantage of the FTA. • Position the company as a world class supplier. For this purpose, the company will participate as a visitor at the Hotel Motel and Restaurant Supply Show and then as an exhibitor at the International Restaurant & Foodservice Show of New York, meeting the following objectives: • Increase exports by at least US $ 28,000 in 2019. • Obtain at least two (02) customers in the United States in 2019. • Participation in international fairs in the United States. For these objectives, will be obtained from the Programa de Apoyo a la Internacionalización - PAI, non-reimbursable resources. Industrias Surco's participation in the Fairs in the United States will be the beginning of its export growth and consolidation as a leading Peruvian company.
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