Citas bibligráficas
Moscoso, L., Matos, R. (2018). Factores de promoción de agua embotellada que influyen en la decisión de compra en supermercados de Lima Metropolitana en la actualidad. [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626091
Moscoso, L., Matos, R. Factores de promoción de agua embotellada que influyen en la decisión de compra en supermercados de Lima Metropolitana en la actualidad. [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/626091
@misc{renati/368726,
title = "Factores de promoción de agua embotellada que influyen en la decisión de compra en supermercados de Lima Metropolitana en la actualidad.",
author = "Matos Sifuentes, Roimy Marluz",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
In Peru, growth in bottled water reflects what is happening globally, there is greater concern about health care by the people and governments of each country. For these reasons it has made a qualitative research using tools such as focus groups and interviews with experts and quantitative, where it has collected information from 387 people in a specific area, which have been consulted about their preferences and perception of factors used by bottled water companies to compete. In the first chapter definitions and theories that allow us to explain the raised, such as marketing at the point of sale, advertising and consumer behavior will be addressed hypotheses. In the following chapters, data obtained in collecting data analyzed. This will respond to the objectives and give you a conclusion about the entire investigation.
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