Citas bibligráficas
Galarza, E., (2018). Propuesta de crecimiento de la participación de mercado de neumáticos para vehículos SUV de Empresa Fabricante de Llantas [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/625975
Galarza, E., Propuesta de crecimiento de la participación de mercado de neumáticos para vehículos SUV de Empresa Fabricante de Llantas [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/625975
@mastersthesis{renati/368628,
title = "Propuesta de crecimiento de la participación de mercado de neumáticos para vehículos SUV de Empresa Fabricante de Llantas",
author = "Galarza Rosazza, Efraín Carlos",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
This research work consists of the evaluation of the external and internal environment of the company, its analysis and the proposal of specific strategies to increase the growth of the market share in the segment of consumer tires for SUV vehicles, for a manufacturing plant of tires in Peru, which it will be called "Tires Manufacturer S.A.”. The study begins with the analysis of the external environment where this company operates, the analysis of its internal structure, and then on the basis of these analyzes perform a strategic evaluation of it, identifying its strengths, threats, weaknesses and opportunities with the aim of determining the best strategies to adopt in order to maintain throughout the years a competitive advantage over its competitors, which will lead it to increase its market share. In this evaluation the SWOT, PEYEA, BCG, IE and GE analyzes were carried out, as well as other criteria that affect the sector, so as to propose the necessary strategies for its implementation, which include the strategic guidelines and objectives to be achieved, which will lead the organization to increase its participation in the market segment of consumer tires for SUV vehicles. Finally, some recommendations are proposed that will allow you to achieve these objectives and continue to remain competitive in the tire market in Peru and Latin America.
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