Citas bibligráficas
Ahadi, L., Roman, F. (2018). Gustos y preferencias que más impactan al momento de visualizar información de productos vía online en la categoría de electrodomésticos en Lima Metropolitana [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/625790
Ahadi, L., Roman, F. Gustos y preferencias que más impactan al momento de visualizar información de productos vía online en la categoría de electrodomésticos en Lima Metropolitana [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/625790
@misc{renati/368494,
title = "Gustos y preferencias que más impactan al momento de visualizar información de productos vía online en la categoría de electrodomésticos en Lima Metropolitana",
author = "Roman Ramos, Flavio Andre",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The development of technologies has allowed companies to improve their offer through digital channels accessing at any time from an electronic device. This gives more convenience to consumers and more time to sell to companies generating more profits. Given this, this research seeks to determine the tastes and preferences that most impact when viewing product information online in the category of appliances in Metropolitan Lima. Therefore, it has been considered relevant literature, updated and related to electronic commerce. In addition, information was obtained through in-depth interviews with key professionals in the field, focus groups and surveys. Consequently, through statistical results it was concluded that the tastes and preferences that most impact are low prices, promotions, consistent information and good navigability. This study seeks to contribute with companies that wish to develop or enhance their e-commerce channel to increase their profits.
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