Bibliographic citations
Ávila, W., Huamán, M. (2018). Principales razones que influyen en la compra por catálogo de la categoría maquillaje para mujeres de Lima Metropolitana [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/625513
Ávila, W., Huamán, M. Principales razones que influyen en la compra por catálogo de la categoría maquillaje para mujeres de Lima Metropolitana [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/625513
@misc{renati/368234,
title = "Principales razones que influyen en la compra por catálogo de la categoría maquillaje para mujeres de Lima Metropolitana",
author = "Huamán Villanueva, María Alejandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The objective of this research was to identify the variables that influence women in the Lima Metro area to catalog purchase makeup. In order to achieve the aforementioned, a quantitative study was carried out, surveying a sample of 386 from a population of 4'715,875 women, representing 51.4% of the total number of people residing in Metropolitan Lima. The scope used was correlational, since we wanted to analyze the behavior of one variable with respect to others, to be able to identify those that influence the outcome the most. Before we proceeded with the quantitative aspect of the investigation, we carried out a qualitative one, making sure that we had an understanding of the process. To do so, we consulted with different catalog sale consultants, which are the main drivers for sale in this sector, and are in direct contact with the customers. Once established the basic information needed, we proceeded to design our quantitative part of the investigation, which consisted of a correlational scope, designed as a transversal – correlational procedure, since the result aims not only to collect the data, but also, to show the relationship between variables at a given time. Based on the qualitative and quantitative results, it is concluded that the general hypothesis was accepted when obtaining a positive correlation, although at a medium level. With that said we determined the variables that influenced the most were the quality of the product; know the consultant and the personalized service.
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