Citas bibligráficas
Marchino, G., Portugal, M., Quicaña, J. (2018). Plan de negocios para desarrollar una nueva línea de productos a base de aromaterapia para Hana Salud y Bienestar S.A.C. [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/625239
Marchino, G., Portugal, M., Quicaña, J. Plan de negocios para desarrollar una nueva línea de productos a base de aromaterapia para Hana Salud y Bienestar S.A.C. [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/625239
@mastersthesis{renati/367884,
title = "Plan de negocios para desarrollar una nueva línea de productos a base de aromaterapia para Hana Salud y Bienestar S.A.C.",
author = "Quicaña Contreras, Javier Eduardo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The proposal is the result of conversations with the owner of Hana Salud y Bienestar, a small company focused on the field of alternative medicine and natural health, which sells products such as Bach Flowers, among others, and which explored the possibilities of expanding its line of business, as well as our observations on the growing trends by the natural. It was identified that Hana had the opportunity to take advantage of the referred tendencies, adding similar products to its offer, with the advantage of: having the experience and that a low investment is required to develop the proposal. The proposal is confirmed, through market research, visits to specialized sales centers and two surveys, which demonstrated the existence of a growing market for natural products in general and aromatherapy in particular. The proposal includes the selection of a prestigious European supplier with a wide range of products and competitive prices, taking advantage of Hana's sales channels, complemented by new channels that have been identified. The proposal is validated through financial analysis, which shows that the project is economically profitable, generating profits and positive liquidity from the first year.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons