Citas bibligráficas
Agüero, E., Camarena, C. (2018). Principales criterios de decisión en los jóvenes de 18 a 25 años del Nivel Socioeconómico B y C de Lima Metropolitana que recién ingresa a la población económicamente activa, en la elección de la entidad bancaria para la apertura de su primera cuenta de haberes [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/624769
Agüero, E., Camarena, C. Principales criterios de decisión en los jóvenes de 18 a 25 años del Nivel Socioeconómico B y C de Lima Metropolitana que recién ingresa a la población económicamente activa, en la elección de la entidad bancaria para la apertura de su primera cuenta de haberes [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/624769
@misc{renati/367490,
title = "Principales criterios de decisión en los jóvenes de 18 a 25 años del Nivel Socioeconómico B y C de Lima Metropolitana que recién ingresa a la población económicamente activa, en la elección de la entidad bancaria para la apertura de su primera cuenta de haberes",
author = "Camarena Reyes, Caterina Ross",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The present Thesis project seeks to know the existence or absence of selection criteria in young people from 18 to 25 years of Socioeconomic Level B and C, Metropolitan Lima, who recently enter the economically active population, to choose the banking institution where they will open their first salary account. In order to meet this objective we will analyze two important groups, the first one is formed by young people between 18 and 25 years (born between 1993 and 2000) of the elected segment, knowing their tastes, preferences and expectations regarding to a salary account. The second group is formed by the banks, analyzing their interest in the target segment and actions that banks make to capture and retain their attention as these young people will support the economy of our country in approximately 15 years. For the gathering of information we will carry out in-depth interviews, which will allow us to know the opinions and experiences of experts and connoisseurs of the salary account product in relation to the young people of the segment under study. Secondly, we will carry out Focus Group to validate the information provided by the Experts and Specialists and, finally, we will conduct surveys to be able to have a closer detail to the reality of the profile of young people belonging to the chosen segment, what they are looking for and waiting for their first salary account.
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