Citas bibligráficas
León, D., Macpherson, R., Nuñez, Y., Olea, K. (2018). Aplicación móvil gol app organizadora de partidos de fútbol [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/624815
León, D., Macpherson, R., Nuñez, Y., Olea, K. Aplicación móvil gol app organizadora de partidos de fútbol [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/624815
@misc{renati/367483,
title = "Aplicación móvil gol app organizadora de partidos de fútbol",
author = "Olea Córdova, Karla Rocio",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
Gol App is a mobile app created to make the process of organizing soccer matches easier and simple. Our main goal is to bring together and connect soccer players. Our main target customers are men between 18 and 55 years old, who live in Metropolitan Lima in geographical zones 6 and 7 and whose socioeconomic status is A and B. This is a segment with great growth potential due to its life style, Progressive and Sophisticated. We have analyzed Gol App internally and externally, in order to assess the current situation of the company and its environment. Our competitive advantage is that the app will feature a geolocation system, which will enable individuals to be connected with incomplete soccer teams looking for a teammate, as well as soccer teams looking for new team members. These functionalities are valuable to our target customers, who are willing to pay for them. We performed an exploratory qualitative investigation through in-depth interviews. Then, we created a landing page as a sales pitch to validate our solution hypothesis. We obtained a 49.09% conversion rate, reason why we decided to persevere with our business idea. In chapters 5 to 7, we have described in detail each vital area in the company: Sales & Marketing, Operations and Human Resources. We have identified our operating market, Gol App’s market position, quality policy, organizational structure, among other important key points. Finally, the Economic-Financial Plan chapter allowed us to confirm the viability of the project, as we were able to demonstrate it is profitable and sustainable over time.
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