Bibliographic citations
Aquije, R., Bravo, M., Flores, J., Turpo, L. (2017). Modelo de negocio para implementar un hospedaje canino con sistema de monitoreo 24 horas Lodge Canino “Dog Jaus” [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/624699
Aquije, R., Bravo, M., Flores, J., Turpo, L. Modelo de negocio para implementar un hospedaje canino con sistema de monitoreo 24 horas Lodge Canino “Dog Jaus” [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2017. http://hdl.handle.net/10757/624699
@misc{renati/367410,
title = "Modelo de negocio para implementar un hospedaje canino con sistema de monitoreo 24 horas Lodge Canino “Dog Jaus”",
author = "Turpo Rodríguez, Luz Karin",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2017"
}
Currently, it´s still difficult to find some Pet Friendly places that is why people cannot move with their dogs when traveling or visiting places. This project, is focus on people who, sometimes, cannot be with their dogs, and do not have anybody who takes care about them or maybe because there is not a reliable place. We have made internal and external analyze, as part of the strategic planning, and found relevant data. From the total of families from Lima who has pets, 80% are dogs, so we decided to choose that kind of animal. Also, we learned that they spend an average of S/115.00 monthly in pet’s care. For market research, we have used different analytic tools that lead us to know customer’s concerns and interests and decide to offer a lodge for dogs located in the north of Lima and will allow dog’s owners to check them 24 hours a day through a mobile app. In the marketing plan, we could define that service will be launched with introduction price and service packages will be offered in order to have more attractive price, also we could choose the appropriate advertising media to have a positive impact. The operations plan establishes that our facilities will have an area of 2000mt2 and the 75% will be green areas for a correct movement and entertainment of dogs. In the economic and finance plan, we resolve that this project is viable, it shows a VAN of S/. 114,045.51 as return of investment.
This item is licensed under a Creative Commons License