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Frey, M., Loayza, M. (2018). Adopción de comercio electrónico: un estudio empírico de las Mypes de Oxapampa [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/623810
Frey, M., Loayza, M. Adopción de comercio electrónico: un estudio empírico de las Mypes de Oxapampa [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/623810
@misc{renati/366614,
title = "Adopción de comercio electrónico: un estudio empírico de las Mypes de Oxapampa",
author = "Loayza García, Mariella Patricia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
Título: Adopción de comercio electrónico: un estudio empírico de las Mypes de Oxapampa
Autor(es): Frey Arrieta, Mytzy; Loayza García, Mariella Patricia
Asesor(es): Huamán Pulgar Vidal, Laura María
Palabras clave: Comercio electrónico; Adopción; Comercio electrónico; Pequeñas empresas; Oxapampa (Perú : Provincia)
Fecha de publicación: 28-ene-2018
Institución: Universidad Peruana de Ciencias Aplicadas (UPC)
Resumen: En el mundo de los negocios, las ventas electrónicas desempeñan un rol clave para el crecimiento de las empresas al presentar una serie de beneficios para aquellas que las realizan. No obstante, el Perú se encuentra entre el grupo de países que recién despegan en este proceso. El presente trabajo pretende identificar un nexo entre los factores que influyen en la percepción y posterior adopción del comercio electrónico en las micro y pequeñas empresas (MYPES) del distrito de Oxapampa (Pasco, Perú).
Para probar la hipótesis, se utilizó un método de investigación no experimental y de diseño transeccional del tipo correlacional-causal. Mediante el uso de instrumentos validados en estudios previos, se trabajó sobre un modelo de investigación de tres factores que afectan la percepción y cinco a la adopción. La data estudiada pertenece a 82 encuestas realizadas de manera presencial a un individuo decisor (gerentes/propietarios/administradores) por cada MYPE.
El análisis muestra que, para el caso del distrito de Oxapampa, son dos factores los que afectan la percepción del comercio electrónico (Soporte Organizacional y Ayuda en las Decisiones Estratégicas) y cuatro a la adopción (Facilidad de Uso Percibido, Utilidad Percibida, Compatibilidad, y Preparación Organizacional). Resultando que las MYPES más propensas a la adopción del comercio electrónico cuentan con los recursos tecnológicos y financieros para implementarlo, consideran que las ventas por internet van acorde a las prácticas de trabajo de la empresa, y las ven como un apoyo en la toma de decisiones y realización de tareas en la empresa.
In the business world, electronic sales play a key role in the growth of companies by presenting a series of benefits for those that carry them out. However, Peru is among the group of countries that has just taken off in this process. This paper aims to identify a link between the factors that influence the perception and subsequent adoption of electronic commerce in micro and small enterprises (MYPES) in the district of Oxapampa (Pasco, Peru). To test the hypothesis, a method of non-experimental research and transectional design of the correlational-causal type was used. Through the use of instruments validated in previous studies, work was performed on research model of three factors that affect perception and five, adoption. The data analyzed belongs to 82 surveys conducted in person to a single decision maker (managers / owners / administrators) for each MSE. The analysis shows that, in the specific case of Oxapampa district, there are two factors that affect perception (Organizational Support and Strategic Decision Aids) and four that affect adoption (Perceived Ease of Use, Perceived Usefulness, Compatibility, and Organizational Readiness). As a result, the MYPES most prone to the adoption of electronic commerce have the technological and financial resources to implement it, consider that Internet sales are in line with the work practices of the company, and see them as a support in decision-making and performing tasks in the company.
In the business world, electronic sales play a key role in the growth of companies by presenting a series of benefits for those that carry them out. However, Peru is among the group of countries that has just taken off in this process. This paper aims to identify a link between the factors that influence the perception and subsequent adoption of electronic commerce in micro and small enterprises (MYPES) in the district of Oxapampa (Pasco, Peru). To test the hypothesis, a method of non-experimental research and transectional design of the correlational-causal type was used. Through the use of instruments validated in previous studies, work was performed on research model of three factors that affect perception and five, adoption. The data analyzed belongs to 82 surveys conducted in person to a single decision maker (managers / owners / administrators) for each MSE. The analysis shows that, in the specific case of Oxapampa district, there are two factors that affect perception (Organizational Support and Strategic Decision Aids) and four that affect adoption (Perceived Ease of Use, Perceived Usefulness, Compatibility, and Organizational Readiness). As a result, the MYPES most prone to the adoption of electronic commerce have the technological and financial resources to implement it, consider that Internet sales are in line with the work practices of the company, and see them as a support in decision-making and performing tasks in the company.
Enlace al repositorio: http://hdl.handle.net/10757/623810
Disciplina académico-profesional: Administración de Empresas
Institución que otorga el grado o título: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grado o título: Licenciado en Administración de Empresas
Fecha de registro: 20-jun-2018
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