Citas bibligráficas
De, C., Maximiliano, L., Saavedra, R. (2018). Plan de negocio para la implementación de un servicio de entrega de comida saludable [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/623565
De, C., Maximiliano, L., Saavedra, R. Plan de negocio para la implementación de un servicio de entrega de comida saludable [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/623565
@mastersthesis{renati/366507,
title = "Plan de negocio para la implementación de un servicio de entrega de comida saludable",
author = "Saavedra Mavila, Ricardo Javier Enrique",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
This thesis is an analysis of the technical, economic and financial viability of a Business Plan that pretends to implement a delivery service of healthy food for office workers in the districts of San Isidro, Miraflores, Lince and San Borja. For making this possible, we will take advantage of the growing trend of healthy food consumption but having our first contact with the human resources area of the partner companies; we will offer them the idea of a meal that considers the relationship between healthy nourishment and increase of productivity. The value added of DELFIT is centered in the flavor, variety, quality and the feeling of eating at home. We are planning of using a food delivery stations within the company so the workers wouldn’t have to go outside. Additionally, the workers would be able to access our services through memberships and that way, we will maintain a suitable number of clients for our business. Our products will contain innovative and nutritious Peruvian ingredients that can replace those used in traditional cooking. We have researched INEI statistics about how a bad nutrition could end up in different kind of illnesses; in Peru the 53.2% of the population aged 15 and older, suffers from obesity. An analysis of the business was carried out, analyzing several factors of the current conjuncture and then we were able to describe the conception, reality, opportunities and limitations of the market. For this reason, we are developing an entire strategy and a business model that allow us to understand and satisfy properly and profitably the needs of the potential market analyzed in the market study. Then, through a strategic analysis of the business, we have defined the vision, the mission, values, policy and objectives of the company. At that point, we were able to analyze the internal factors of the business and external factors of the market to get to know the different variables that take part in the preparation and delivery of the healthy food service. This analysis led us to establish the value chain and the competitive advantage to be different from our competitors. With all the elements described above, we have carried out also a technical analysis of the business, detailing the services we offer, both in the attraction of partner companies and their collaborators, as well as in the manufacturing and delivery service of healthy food. We have developed the marketing strategic plan that lead us enter in the target market properly, the operational planning with its process diagrams and assignment of responsibilities, the organizational structure, that enables the proper functioning of the business with the workers profiles he organizational chart and the business policies. Finally, through the economic and financial analysis, we could identify the implementation expenses, the expenditures and the total investment needed. The required investment is S/ 354,430.00 soles which is financed with a loan of S/ 35,443.00 and a contribution of S/ 318,987.00 from the partners. In the 5-year projection and according to market research and financial indicators, there is a favorable scenario for the business. The NPV is S/ 829,297.00 soles, considering a WACC of 14.90% and the IRR is 45.84%; these ratios allow us to conclude that the project is viable with a payback period of 3 years and 6 months.
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