The impact of Corporate Social Responsibility (CSR) in the financial performance of Peruvian banks in the period 2009-2018

Abstract

Actualmente resulta necesario que la implementación de políticas de Responsabilidad Social Corporativa (RSC) deban ser consideradas dentro de los planes de negocios de los bancos. El objetivo de la investigación fue analizar cómo la implementación de las políticas de RSC en los bancos peruanos que, durante el período de análisis, estuvieron especialmente dirigidas a incrementar los niveles de inclusión financiera a través de un mayor acceso al crédito, así como una mayor inversión en infraestructura para la prestación de servicios financieros, impactaron en su desempeño financiero y cómo estos datos pueden ser utilizados para la incorporación de políticas de RSC en diversos sectores de la economía peruana. Se hipotetizó que la implementación de las políticas de RSC de los bancos peruanos incidió positivamente en su desempeño financiero anual en el período 2009-2018. Este trabajo analizó la información de los 12 principales bancos peruanos, que en conjunto representan más del 97% de la participación de mercado y mediante el uso de regresión lineal múltiple se estimó el efecto de las políticas de RSC en el principal indicador financiero: El ROE (Return of Equity).

Being socially responsible has become a necessity for the banking company and should be considered within your plan of business. It is necessary that civil society, represented in the client, be convinces that he has the possibility of rewarding or punishing a company when it observes that it deviates from the minimum standards of what is considered a good organizational practice in regarding being socially responsible. The punishment would simply consist of not consuming the product offered. The goal of the research was to analyze how the implementation of CSR policies in Peruvian banks which were, during the analysis period of this research, especially aimed at increasing levels of financial inclusion through greater access to credit, as well as greater investment in infrastructure for the provision of financial services, impacted in their financial performance and how this data can be use on an emerging economy such as Peruvian, which is characterized by being scarce, while offering lights for the incorporation of CSR information disclosure policies in various sectors of the Peruvian economy. It is hypothesized that Corporate Social Responsibility of Peruvian Banks had positively affect in their financial monthly performance in the period 2009-2018. This work will analyze the information of the 12 main Peruvian banks, which together represent more than 97% of the market share. It is expected that through the use of multiple linear regression will be estimated the effect of corporate social responsibility policies in the main financial ratio (ROE) to the Peruvian Banks in the period under analysis.