Bibliographic citations
Aguayo, K., Concepción, P., Padilla, M., Sullón, E. (2023). Modelo prolab: Delifish, una propuesta de negocio para la elaboración de hamburguesas marinas con enfoque sostenible [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/25434
Aguayo, K., Concepción, P., Padilla, M., Sullón, E. Modelo prolab: Delifish, una propuesta de negocio para la elaboración de hamburguesas marinas con enfoque sostenible []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/25434
@mastersthesis{renati/27036,
title = "Modelo prolab: Delifish, una propuesta de negocio para la elaboración de hamburguesas marinas con enfoque sostenible",
author = "Sullón Atoche, Eddy Wigberto",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
The entrepreneurship called Delifish has the purpose to offer healthy food from the Peruvian sea to address the current problem of malnutrition in our society which leads to the appearance of comorbidity factors in health such as obesity, diabetes, hypertension, and others, that put in risk the health of Peruvians. The product offered consists of a natural, nutritious, good tasting and affordable squid burger (S/13.00 per package of six units) that will contribute to the healthy nutrition of the society. To achieve this aim, the business has and strategic ally, which is the Pucusana Fishermen’s Association, that will provide the raw material. This will allow them to have secure incomes according to the sales forecast. During the validation process of desirability, feasibility, and viability of the business model, it was possible to verify the acceptance by potential customers through surveys, interviews, and taste tests. Regarding the feasibility analysis an initial investment of S/720,000 and a cashflow of five years is considered. The economic net present value (NPV) is S/3,545,991, the internal rate of return (IRR) is 104.57% and the social net present value is S/ 3,375,035. These numbers support the fact that de business model is sustainable, scalable, and is directly related with two sustainable development goals: ensure healthy lives and promote well-being for all at all ages and promote sustained (goal 3), inclusive and sustainable economic growth, full and productive employment, and decent work for all (goal 8)
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