Citas bibligráficas
Linares, M., Chamorro, M., Vilela, M., Cervantes, J. (2023). Modelo prolab: Haku, una alternativa de alimentación saludable para las personas que trabajan [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/24072
Linares, M., Chamorro, M., Vilela, M., Cervantes, J. Modelo prolab: Haku, una alternativa de alimentación saludable para las personas que trabajan []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/24072
@mastersthesis{renati/25539,
title = "Modelo prolab: Haku, una alternativa de alimentación saludable para las personas que trabajan",
author = "Cervantes Bautista, Janett Celia",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
Haku is a business model that is presented as an alternative sustainable solution for people who work in companies and do not have enough time to access a healthy lunch at snack time. Bad eating habits and limited options for healthy eating have a negative influence on the quality of the food of people who work and who have the need to eat their lunches away from home and, consequently, these people are exposed to diseases derived from health problems overweight and obesity. In the analysis of the problem, two solutions have been formulated: (a) sale of healthy foods prepared under the supervision of specialized nutritionists, (b) acquisition and installation of automated food vending machines with a capacity of 25 dishes, whose versatility allows this equipment can be placed in small office spaces in workplaces. According to surveys of 333 people, it has been found that 98.2% are interested in eating healthy and 83.5% are willing to pay between S/20.00 and S/25.00 for each healthy lunch. Due to the great versatility offered by the sale of healthy lunches through vending machines, it is estimated that 93,600 lunches will be sold in the first year, for which it is necessary to acquire 18 vending machines, being the business model scalable and with exponential growth, as shown in the financial results. A marketing plan is also contemplated to guarantee the brand positioning process. For the investment, an amount of S/662,895.10 has been determined for the first year. Regarding the profitability of the business model, a positive financial NPV of S/8,578,670.46, an IRR of 150.13% and a social NPV of S/10,474,223.33 were projected, considering a discount rate of 8.00%.
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