Citas bibligráficas
Zárate, M., (2017). Comportamiento de compra de los consumidores nacionales de prendas de alpaca en la asociación de artesanos tres alpaquitas H&F, Cusco 2017. [Tesis, Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/1094
Zárate, M., Comportamiento de compra de los consumidores nacionales de prendas de alpaca en la asociación de artesanos tres alpaquitas H&F, Cusco 2017. [Tesis]. : Universidad Andina del Cusco; 2017. https://hdl.handle.net/20.500.12557/1094
@misc{renati/24893,
title = "Comportamiento de compra de los consumidores nacionales de prendas de alpaca en la asociación de artesanos tres alpaquitas H&F, Cusco 2017.",
author = "Zárate Torre, Mónica Alejandra",
publisher = "Universidad Andina del Cusco",
year = "2017"
}
This research aims to describe the buying behavior of the national and local consumers of alpaca garments in the Association of Artisans Three Alpaquitas H & F, in the city of Cusco, in 2017, in this way to provide accurate information on the behavior of Purchase of the consumer, giving the association a clear vision about the economic and social panorama of the market of our city. Enabling the reception and retention of Customers, to improve the sales of the Association. In this understanding the content of this study consists of four chapters. To make known the problematic using theoretical bases on the behavior of purchase to give veridical information. The type of research is basic, of quantitative approach, non-experimental design and descriptive scope; The study population consisted of 100 national and local consumers, of which information was collected through a questionnaire elaborated specifically for this work. With the results of the research, a comparative value of 46% was obtained which determined that the buying behavior of the national consumer is Indecisive, manifesting this insecurity in the four dimensions cultural factors is of 34% which shows that the acquisition of alpaca garments Are influenced by cultural factors motivated, social factors, that 36% of national consumers in alpaca garments are demotivated, personal factors is 34% of domestic consumers in alpaca garments are undecided, and finally To psychological factors 56% is undecided. Finishing the research with the conclusions and recommendations of this research and thus provide valuable information on how consumer behavior is.
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