Citas bibligráficas
Yamamoto, M., (2015). Estructura productiva-económica, comercial, competitividad y marketing del banano orgánico de Piura durante el período 2000-2013 [Tesis, Universidad Nacional Agraria La Molina]. https://hdl.handle.net/20.500.12996/2029
Yamamoto, M., Estructura productiva-económica, comercial, competitividad y marketing del banano orgánico de Piura durante el período 2000-2013 [Tesis]. : Universidad Nacional Agraria La Molina; 2015. https://hdl.handle.net/20.500.12996/2029
@mastersthesis{renati/247698,
title = "Estructura productiva-económica, comercial, competitividad y marketing del banano orgánico de Piura durante el período 2000-2013",
author = "Yamamoto Miyashima, Mary Carmen",
publisher = "Universidad Nacional Agraria La Molina",
year = "2015"
}
The production of organic bananas in the North of Perú, through small farmers, has become one of major export fruits. The research aims to assess the productive economic structure, trade, competitiveness and marketing of organic bananas form Piura in the period 2000 – 2013. In 2000 the production amounted to 5,960 mt, covering an area of 240 ha, reaching 23 mt/ ha and a producer price of S/.0.42 kg, in 2013 production was 224,760 mt, with area of 6,193 ha, 27 mt/ha yield, a price of S/.0.82 kg, this results in an annual average growth rate of 32% in production, 40% in surface, 1.3% in yield and 5.3% in price. In 2000 exports were 865 mt with a value of $264,237, to a price of 0.32 $/kg and in 2013 exports came to 123,579 mt with a value of $88,622,165 and a price of 0.72 $/kg. This indicates an annual average growth rate of 47% in volume, 56% in value and 6.5% in price. It was determined that Peru export prices are not competitive to be above the prices of Dominican Republic and Ecuador; however Peru is competitive according to the differentiation strategy, since it exports only organic banana and with quality standards. Peruvian organic banana is in a stage of growth, it is positioning itself in third place in production and exports in Latin America, is recommended to carry out a marketing strategy based on the promotion and publicity in target markets.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons