Citas bibligráficas
Nacarino, L., (2021). Cadena productiva del Aguaymanto (Physalis peruviana L.) en la región Huánuco, diagnóstico, propuesta de valor y estrategia empresarial [Universidad Nacional Agraria La Molina]. https://hdl.handle.net/20.500.12996/5141
Nacarino, L., Cadena productiva del Aguaymanto (Physalis peruviana L.) en la región Huánuco, diagnóstico, propuesta de valor y estrategia empresarial []. PE: Universidad Nacional Agraria La Molina; 2021. https://hdl.handle.net/20.500.12996/5141
@mastersthesis{renati/242635,
title = "Cadena productiva del Aguaymanto (Physalis peruviana L.) en la región Huánuco, diagnóstico, propuesta de valor y estrategia empresarial",
author = "Nacarino Monzón, Luis Antonio",
publisher = "Universidad Nacional Agraria La Molina",
year = "2021"
}
This research aims to optimize supply of the productive chain of aguaymanto (Physalis peruviana L.), that is sanitary affected in the Huánuco Region by the effects of climate change. A sustainable and competitive business strategy and value proposition is carried out developing a value proposition that reached four aspects in which the offer gravitates: (a) development of associativity and assistance to small producers related and committed to organic production (b) investigating in field production in controlled environments specially installed for the research, (c) testing alternative products with added value that uses the industrial capacity already installed expand and giving value the company’s line products to serve a sustainable local and foreign organic market. (d) analice the acceptability of the proposal in the destination markets. Area the study: the quality and opportunity of organic production resulting from the associative effort undertaken by the agents of the productive chain involved in this study were duly audited by external commercial correspondents who evaluated and valued the participation of 38 producers that reach 52.4% of the area total dedicated to cultivation in the region. Results of this research showed that the production in controlled environments in the test greenhouses built by the company for this research reached a productivity 90% per plant similar to that achieved in the open field, but with a significantly larger planting density, 42 thousand projected plants per hectare instead of 5,000 in the open field. Agronomic management (pruning, irrigation, sanitary control, fertigation, cultivation, harvest) in a controlled environment (greenhouse) was decisive in the phenological cycle of the crop that reached up to 14 months an uninterrupted weekly harvest stage compared to 6 to 8 months normally achieved in open field. Finally and very important the consumer's perception in two of the destination markets, Spain and Canada, was investigated and analyzed personally, by conducting direct interviews, confirming both the consumer's openness to the consumption of fresh and dehydrated Physalis and a good acceptance of Peru as a supplier of functional eco / bio products.
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