Bibliographic citations
Pizán, C., (2021). Elaboración y comercialización de hamburguesas saludables en los distritos de Villa el Salvador, Villa María del Triunfo, Santiago de Surco y San Juan de Miraflores [Universidad Marcelino Champagnat]. https://hdl.handle.net/20.500.14231/3336
Pizán, C., Elaboración y comercialización de hamburguesas saludables en los distritos de Villa el Salvador, Villa María del Triunfo, Santiago de Surco y San Juan de Miraflores []. PE: Universidad Marcelino Champagnat; 2021. https://hdl.handle.net/20.500.14231/3336
@misc{renati/238820,
title = "Elaboración y comercialización de hamburguesas saludables en los distritos de Villa el Salvador, Villa María del Triunfo, Santiago de Surco y San Juan de Miraflores",
author = "Pizán Ibarra, Carmen Alexa Viviana",
publisher = "Universidad Marcelino Champagnat",
year = "2021"
}
At present the trend of healthy eating is increasing, a position is being chosen against the consequences of a poor diet such as diseases and the conservation of animal life, in addition, awareness is being raised about the impact of the livestock sector which it has had a negative impact on the environment. Green Bump S.A.C. is a company focused on the production and marketing of healthy hamburgers, unconventional products, which are made from vegetables and legumes. The initial products are hamburgers based on 4 main ingredients such as lentils, beans, spinach and carrots. The presentation will be in an eco-friendly container that will contain 4 units of 100 grams each. Based on the market segment, this product is aimed at men and women from 20 to 45 years old who seek to have a healthy diet, counting a socioeconomic level A, B and C of the following districts: San Juan de Miraflores, Villa María del Triunfo, Villa el Salvador and Surco. The hamburgers will be marketed through our website "Green Bump" and social networks at a price of twenty S / 22 nuevos soles per package. In the market study that was carried out through the Focus Group, an expert interview and surveys, it was determined that there is an optimal level of acceptance of the plan proposal, with 92% approval versus 8% in surveys. Another important factor is the acceptance of virtual store marketing as well as established flavors. This project will have to have an initial investment of 102,798 soles, this investment will be recovered in the fourth year that the project started. It should be noted that the XIV project has a NPV of 2,407,270 and an IRR of 49.38% taking into account the perpetuity value and with a NPV of 341,684.59 and an IRR of 29.50% without considering it.
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