Citas bibligráficas
Fernández, M., (2021). Posicionamiento de marca de la Cooperativa de Ahorro y Crédito Quillabamba- Quillacoop en la ciudad de Cusco, año 2020 [Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/4436
Fernández, M., Posicionamiento de marca de la Cooperativa de Ahorro y Crédito Quillabamba- Quillacoop en la ciudad de Cusco, año 2020 []. PE: Universidad Andina del Cusco; 2021. https://hdl.handle.net/20.500.12557/4436
@misc{renati/23833,
title = "Posicionamiento de marca de la Cooperativa de Ahorro y Crédito Quillabamba- Quillacoop en la ciudad de Cusco, año 2020",
author = "Fernández Acurio, María Fernanda",
publisher = "Universidad Andina del Cusco",
year = "2021"
}
The objective of this study is to determine the current situation of the brand positioning of the Cooperativa de Ahorro y Crédito Quillabamba-Quillacoop in the City of Cusco, in the period 2020; The study is descriptive in scope with a quantitative approach with a non-experimental design. A population of 12,751 members belonging to the 3 agencies located in the city of Cusco was considered, and of this a sample of 373 people. The results obtained were processed by the SPSS statistical system and represented by tables and figures with their respective values and percentages. In this way, the following results were obtained: The survey applied to the members of the Quillabamba-Quillacoop Savings and Credit Cooperative of the city of Cusco shows that the brand positioning is regular with 48.8% and an average of 2.81 according to the scale. proposal. Regarding the dimensions, 42.6% stated that the differentiation is good and obtained the highest average 3.32, 57.9% stated that the relevance is regular and obtained the lowest average 2.72, in the same way 57.6% of the surveyed partners indicates that the esteem towards the cooperative is regular with an average of 2.78, finally 63% of the surveyed members indicated that knowledge is regular with an average of 2.81, these results serve to describe the brand positioning of the savings cooperative and Quillabamba credit - Quillacoop of the city of Cusco in 2020
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