Citas bibligráficas
Del, N., Pereira, A. (2021). Estudio de prefactibilidad para la instalación de un bar restaurante de cerveza artesanal de producción propia [Universidad de Lima]. https://hdl.handle.net/20.500.12724/13781
Del, N., Pereira, A. Estudio de prefactibilidad para la instalación de un bar restaurante de cerveza artesanal de producción propia []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/13781
@misc{renati/231056,
title = "Estudio de prefactibilidad para la instalación de un bar restaurante de cerveza artesanal de producción propia",
author = "Pereira Martinez, Adrian",
publisher = "Universidad de Lima",
year = "2021"
}
This project is a preliminary study for the feasibility of the implementation of a bar and restaurant that also functions as brewery for its own brand of craft beer: Mercury Brew. During the market study, different quantitative market analysis methods were used to determine the project’s demand, concluding that craft beer serves as a substitute to regular industrial beer in socio-economic sectors A and B. The bar would be located in Miraflores district, in Lima city. There is an expected production size of 9,690 bottles per month for the project’s first operative year 2021. The local’s area was estimated at approximately 200 m2 . There will be 17 employees, including administration, manufacturers and attention staff. Five years of operations from 2021 to 2025 and one pre-operative year in 2020 were considered for the financial evaluation of the project. During this period the total investment of approximately S/. 362,057.00. The project’s cost of opportunity (COK) was calculated at 24.105% and a loan from Interbank Peru will be used to finance 30% of the project with an annual effective rate of 20%. The economic internal rate of return (IRR) of 39.056% and the financial IRR is of 46.418%, showing the project has profit. A sensibility analysis was performed, showing that the project is highly sensitive to the variation of prices, and that it’s more useful to increase the price. Overall, it’s considered that the obtained results were those expected and that the project is indeed feasible.
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