Citas bibligráficas
Reupo, M., (2023). Informe Jurídico sobre la Resolución N° 039-2020/SDC-INDECOPI (Planes Claro Max Internacional) [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/25446
Reupo, M., Informe Jurídico sobre la Resolución N° 039-2020/SDC-INDECOPI (Planes Claro Max Internacional) []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/25446
@misc{renati/22824,
title = "Informe Jurídico sobre la Resolución N° 039-2020/SDC-INDECOPI (Planes Claro Max Internacional)",
author = "Reupo Alvarez, Magally del Carmen",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
Advertising has two functions: to persuade and to inform, given that, on the one hand, the economic agent uses commercial advertising to convince consumers to hire or purchase their product/service. On the other hand, commercial advertising also informs because it shows the characteristics, benefits, etc. of the services or products advertised. That is why, throughout the analysis of this document, we will proceed to ask ourselves about the importance of the terms and conditions of advertising campaigns when interpreting them. In the case of the Resolution that is the subject of this report, these conditions undermined the unifying message transmitted during the campaign for the Claro Max International plans, since on the one hand a benefit was informed, but on the other one, this benefit was fully restricted in the section of conditions. From this analysis a simple question will arise. This regards whether or not America Móvil had distorted the message transmitted in the advertising campaign. América Móvil would have carried out unfair competition in the form of acts of deception since the characteristics announced in the campaign did not adjust to reality. For the development of this report and analysis of the problems presented, the corresponding regulations such as the Law for the Repression of Unfair Competition (Legislative Decree 1044) and jurisprudence of the Specialized Chamber in Defense of Competition of Indecopi were mainly used.
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