Citas bibligráficas
Chero, M., Marcelo, L. (2021). Gestión estratégica para emprender la exportación de jugo de arándano blueberry hacia Japón para el año 2022 [Tesis, Universidad Femenina del Sagrado Corazón]. http://hdl.handle.net/20.500.11955/942
Chero, M., Marcelo, L. Gestión estratégica para emprender la exportación de jugo de arándano blueberry hacia Japón para el año 2022 [Tesis]. PE: Universidad Femenina del Sagrado Corazón; 2021. http://hdl.handle.net/20.500.11955/942
@misc{renati/225815,
title = "Gestión estratégica para emprender la exportación de jugo de arándano blueberry hacia Japón para el año 2022",
author = "Marcelo Castro, Leydy Reyna",
publisher = "Universidad Femenina del Sagrado Corazón",
year = "2021"
}
This research report was prepared with the objective of determine how strategic management influences the export of blueberry juice to Japan for the year 2022. As part of this investigation, the current situation of the blueberry in our country is shown. From 2008 to the present, the commercial growth of this fruit is due to its great versatility. In Peru 2,000 new hectares of blueberries are planted each year and the main producing region is La Libertad with almost half of the hectares nationwide. Peruvian blueberry exports have been increasing over the years, making Peru the world's leading exporter of blueberries. The type of research is Applied and the design used was non-experimental, cross-correlational, since the dependent and independent variable were analyzed to achieve the proposed objective. A survey was conducted that consisted of 22 questions asked of the 30 Peruvian blueberry producers registered in the Association of Blueberry Producers of Peru (PROARÁNDANOS). Thanks to the results of this survey, it was found that strategic management will influence the export of cranberry juice to Japan for the year 2022 It was possible to conclude that the design of an adequate planning and the good management of guides and instruments of a strategic management generates a successful export of the product.
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