Citas bibligráficas
Pulido, R., (2017). Marketing viral en las plataformas virtuales de los bar-restaurantes del Centro Histórico de Cusco – 2017. [Tesis, Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/1699
Pulido, R., Marketing viral en las plataformas virtuales de los bar-restaurantes del Centro Histórico de Cusco – 2017. [Tesis]. : Universidad Andina del Cusco; 2017. https://hdl.handle.net/20.500.12557/1699
@misc{renati/20341,
title = "Marketing viral en las plataformas virtuales de los bar-restaurantes del Centro Histórico de Cusco – 2017.",
author = "Pulido Hilares, Raúl",
publisher = "Universidad Andina del Cusco",
year = "2017"
}
The objective of this research work is to describe the use of the Viral Marketing tool in the virtual platforms of the Bar - Restaurants of the historic center of the city of Cusco. The type of research is basic, of descriptive scope and non-experimental design. For the present investigation the survey was used as a data collection technique, and as a tool the questionnaire, whose results could be extracted that: 39% of the Bar - Restaurants of the historical center of Cusco, have a regular use of the tool Viral Marketing with an average of 3.3, and in terms of dimensions: With an average of 3.3, they said they had a regular use of the Talkers; With an average of 3.2, they reported having a regular use of the Topics; With an average of 2.2, they reported having a bad use of the Tools; With an average of 4.6, they said they had a very good use of Taking Part; With an average of 3.8, they said they had a very good use of Tracking. From these results we can extract that, there is an average level of use of the Viral Marketing tool, with an even empirical management of it. From the results achieved, it was found that there is a need for technical training in terms of: Strategic Planning, Digital Marketing, Viral Marketing, Web Programming, SEO, knowledge that is well applied and specifically through a Digital Marketing Plan, they would allow such businesses to achieve, a greater reach of their target audience, brand positioning, as well as the much desired economic capitalization.
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