Citas bibligráficas
Arana, G., Ninamango, C., Cabello, M., Pajés, M. (2023). Consultoría de negocio para la asociación de empleados del Banco de Crédito del Perú (BCP) [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/25174
Arana, G., Ninamango, C., Cabello, M., Pajés, M. Consultoría de negocio para la asociación de empleados del Banco de Crédito del Perú (BCP) []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/25174
@mastersthesis{renati/19616,
title = "Consultoría de negocio para la asociación de empleados del Banco de Crédito del Perú (BCP)",
author = "Pajés Merchán, Manuel Arturo",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
The Association of Employees of Banco de Crédito del Perú is a non-profit organization with almost 60 years in the market, which brings together the workers of Banco de Crédito del Perú and other companies of the Credicorp Group. The business consulting focused on identifying the organization's key problems and proposing solutions for its expansion. After an analysis of internal and external factors, it was detected that the low percentage of market share and stagnant affiliate growth constitute the main problem. We identified four main causes that originated this problem: (a) lack of an investment plan, (b) lack of CAPEX allocation, (c) absence of marketing and sales areas, and (d) lack of innovative service channels to access to services more quickly and efficiently, (f) Lack of training for human capital. Consequently, we proposed four solution alternatives: (a) implement marketing and sales areas to relaunch the commercial brand among potential customers, (b) conduct surveys among affiliates to find out the services they could demand and establish a study and research plan. of the market and similar institutions, (c) train the senior management of the Association of Employees of Banco de Crédito del Perú on issues such as conscious capitalism and direct it to the line of business, and (d) carry out an evaluation of the design and functions of each of the workers to define activities, responsibilities and objectives. After the meeting held with the administration and using the Gantt chart, an agreement was reached to carry out the implementation of all the proposed solutions. Finally, after an investment of 82,500 soles financed with own funds, a VAN of 158,309 soles and an IRR of 54% were obtained, which exceeds the opportunity cost of COK shareholders of 10%. The income generated due to the increase in affiliates in the next 5 years reaches 336,806 soles.
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