Citas bibligráficas
Pérez, V., (2020). Diseño del plan estratégico para la creación de carreras en una universidad privada de Lima [Tesis, Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/16014
Pérez, V., Diseño del plan estratégico para la creación de carreras en una universidad privada de Lima [Tesis]. PE: Pontificia Universidad Católica del Perú; 2020. http://hdl.handle.net/20.500.12404/16014
@mastersthesis{renati/19557,
title = "Diseño del plan estratégico para la creación de carreras en una universidad privada de Lima",
author = "Pérez Grández, Violeta",
publisher = "Pontificia Universidad Católica del Perú",
year = "2020"
}
The present work constitutes the Strategic Plan for the Observatory and Incubator of Academic Programs of a Private University of Lima, responsible unit for the creation of new careers in the institution, which belongs to the Directorate of Academic Management and depends on the Academic Vice Rectorate. Being a unit that fulfills a strategic function within the University, and that performs its functions intuitively, it seeks to define where it wants to go today, and the strategic plan becomes an important and necessary management tool to support decision making. The strategic plan developed is the result of the external and internal analysis of the unit after three years of operation, using a participatory methodology with key personnel of the directorate to which it belongs. The mission, vision, values and principles were elaborated, as well as the description of policies aligned to institutional policies; twelve objectives and ten strategies are proposed based on the SWOT matrix. The institutionalization and subsequent implementation of this strategic plan seeks that the Observatory and Incubator of Academic Programs become an agile instance within the institution in a way that contributes to the institutional growth and diversification of the academic offer, evidenced in the increasing number of students and the improvement in economic profit.
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