Citas bibligráficas
Chavez, C., Obregon, D. (2022). Marketing digital y su influencia en la gestión de ventas de la empresa electropartes iquitos eirl – Iquitos, 2022 [Tesis, Universidad Científica del Perú]. http://hdl.handle.net/20.500.14503/1921
Chavez, C., Obregon, D. Marketing digital y su influencia en la gestión de ventas de la empresa electropartes iquitos eirl – Iquitos, 2022 [Tesis]. PE: Universidad Científica del Perú; 2022. http://hdl.handle.net/20.500.14503/1921
@misc{renati/194123,
title = "Marketing digital y su influencia en la gestión de ventas de la empresa electropartes iquitos eirl – Iquitos, 2022",
author = "Obregon Sanchez, Diego Alexander",
publisher = "Universidad Científica del Perú",
year = "2022"
}
The present investigation had as general objective to determine the influence of digital marketing in the sales management of the electroparts company EIRL Iquitos, 2022, for which the following hypothesis was formulated; There is a significant influence of digital marketing in the sales management of the company EIRL Iquitos, 2022. A quantitative approach, correlational type of research and non-experimental transactional correlational design was carried out. The survey technique was used and the questionnaire as an instrument, which was validated by 3 experts. The information collected was analyzed using the SPSS Program, version 25, the same ones that were analyzed and interpreted the statistical graphs obtained in each of the questions and indicators. As a result of Pearson's statistics, the dimensions of digital marketing and its influence on the sales management of the EIRL Iquitos electroparts company are specified, the value of meaning P = 0.000, less than 0.05, therefore, the alternative hypothesis is accepted and the null hypothesis is rejected. That is, digital marketing has a perfect or significant influence on sales management in the electroparts company EIRL Iquitos, 2022.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons