Citas bibligráficas
Vargas, M., Asayag, J. (2021). Monitoreo de medios de comunicación y la satisfacción del cliente en la empresa “Negruka” - ciudad de Iquitos 2021 [Trabajo de suficiencia profesional, Universidad Científica del Perú]. http://hdl.handle.net/20.500.14503/1664
Vargas, M., Asayag, J. Monitoreo de medios de comunicación y la satisfacción del cliente en la empresa “Negruka” - ciudad de Iquitos 2021 [Trabajo de suficiencia profesional]. PE: Universidad Científica del Perú; 2021. http://hdl.handle.net/20.500.14503/1664
@misc{renati/193610,
title = "Monitoreo de medios de comunicación y la satisfacción del cliente en la empresa “Negruka” - ciudad de Iquitos 2021",
author = "Asayag Amaral, Jessica Cristal",
publisher = "Universidad Científica del Perú",
year = "2021"
}
The objective of this research was: To determine how the media monitoring is carried out by the company "Negruka" and customer satisfaction in the city of Iquitos 2021. The research was descriptive. The usual design of the Inquiry was non-experimental and the specific design was descriptive cross-sectional. The population was made up of 30 clients of Empresa Negruka S.A. The sample was obtained using the sample design for populations less than 1500 obtaining 100% of the population, that is, the 30 clients of Empresa Negruka S.A. The choice of the sample was intentional non-random. The technique used for data collection was the survey, while the instrument for data collection was the questionnaire. The results show that the media monitoring carried out by the company "Negruka" in the city of Iquitos 2021, is good.
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