A Collaborative Aproach towards Tourism Planning: a View of Cusco, Peru

Abstract

Determina si el enfoque colaborativo está siendo implementado en el Perú como herramienta de desarrollo turístico. La investigación examina aspectos del enfoque colaborativo aplicados al planeamiento turístico, enfocado en Cusco, Perú. Se explora temas relativos al planeamiento colaborativo en Cusco, así como la visión de los actores involucrados al respecto. La investigación indica que aún este enfoque no es usado en Cusco y señala las razones, sugiriendo vías para implementarlo.

This research examines issues concerning the collaborative approach towards tourism planning, with a focus on Cusco, Peru. The research begins with a review of key themes related to collaborative tourism planning, and then explores four issues in relation to collaborative tourism planning in Cusco. These are the vision of tourism development among tourism stakeholders; collaboration and coordination between the multiple parties involved in tourism; input from the tourism industry and other interest groups in tourism planning; and constraints to and facilitators of collaboration and coordination. The research indicates that despite an awareness of the benefits of collaboration in tourism planning generally, collaboration is not yet a major part of the tourism development process in Cusco. The main reasons for the lack of collaboration are outlined using the views of the main stakeholders, as well as suggestions for ways in which future collaboration can be developed.