Citas bibligráficas
Hurtado, J., (2020). Canales de medios digitales en la Empresa Internet Perú Cable S.R.L. en la ciudad del Cusco - 2020 [Tesis, Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/3586
Hurtado, J., Canales de medios digitales en la Empresa Internet Perú Cable S.R.L. en la ciudad del Cusco - 2020 [Tesis]. : Universidad Andina del Cusco; 2020. https://hdl.handle.net/20.500.12557/3586
@misc{renati/17896,
title = "Canales de medios digitales en la Empresa Internet Perú Cable S.R.L. en la ciudad del Cusco - 2020",
author = "Hurtado Chambi, Juan Diego",
publisher = "Universidad Andina del Cusco",
year = "2020"
}
The research work is in the company Internet Perú Cable Sociedad de Responsabilidad Limitada -2020 of the city of Cusco, its objective is to know the digital media channels in said organization; the research is basic, descriptive in scope, non-experimental in design and quantitative in approach; the study population was made up of 55 company collaborators, the technique required for data collection was the survey and the instrument a 22-item questionnaire. The results found on digital media channels present an average of 2.86, which is classified as regular, which was stated by 54.5% of the respondents; search engine marketing obtained an average of 2.86 that is rated as regular by 32.7% of respondents, public relations obtained an average of 2.86 that is rated as regular by 45.5% of respondents, the Affiliate Marketing obtained an average of 2.73, which is rated as regular by 41.8% of the respondents, graphic advertising obtained an average of 3.01, which is rated as regular by 43.6% of the respondents, mail marketing electronic obtained an average of 2.60 that is rated as regular what 43.6% of respondents said, social media marketing obtained an average of 3.13 that is rated as regular what 49.1% of respondents said.
IMPORTANTE
La información contenida en este registro es de entera responsabilidad de la universidad, institución o escuela de educación superior que administra el repositorio académico digital donde se encuentra el trabajo de investigación y/o proyecto, los cuales son conducentes a optar títulos profesionales y grados académicos. SUNEDU no se hace responsable por los contenidos accesibles a través del Registro Nacional de Trabajos de Investigación – RENATI.