Citas bibligráficas
Valencia, J., (2023). Estrategias de comercialización de los productos exportados a estados unidos del consorcio protextiles Cusco- región de Cusco-2023 [Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/6065
Valencia, J., Estrategias de comercialización de los productos exportados a estados unidos del consorcio protextiles Cusco- región de Cusco-2023 []. PE: Universidad Andina del Cusco; 2023. https://hdl.handle.net/20.500.12557/6065
@misc{renati/17649,
title = "Estrategias de comercialización de los productos exportados a estados unidos del consorcio protextiles Cusco- región de Cusco-2023",
author = "Valencia Villafuerte, Joselyn Verith",
publisher = "Universidad Andina del Cusco",
year = "2023"
}
The present research work is developed in the Protextiles Cusco consortium of the Cusco region, the objective of this research was to describe the marketing strategies of the products exported to the United States in the Protextiles Cusco consortium of the Cusco region, 2023. The present research work is of a basic type, with a quantitative research approach, a non-experimental research design, the scope of the research is descriptive. The work was applied to the partners and workers that make up the Protextiles Cusco consortium with a population of 47 workers and a sample of the same number, the survey technique and the questionnaire were used as an instrument, this instrument contains 31 items to evaluate the variable of marketing strategies, which were divided into 10 items for the product dimension, 6 items for the price dimension, 5 items for the distribution dimension, 10 items for the promotion dimension. The results of which were that, in the marketing strategies variable, a score of 2.81 was given. The average score of the product dimension is 2.94, in the price dimension 2.98, in the distribution dimension 2.57 and the promotion dimension with 2.74, a variable that is at a level of neither adequate nor inadequate. Therefore, it is stated that the marketing strategies for products exported to the United States used by the Protextiles Cusco consortium, Cusco region, 2023 are neither adequate nor inadequate, this indicates that the Protextiles Cusco consortium has marketing strategies that do not assumes certain criteria to be able to optimally market the products in the United States and that several strategies must be improved both in terms of products, price, distribution and promotion, requiring that they be strategies that help the consortium meet its stated objectives, positioning in the market, consumer loyalty and the adequate sale of the products offered. This is because the consortium does not generate its strategies based on studies related to the marketing of exported products. These results confirm what was observed in the description of the problem. Keywords: Marketing strategies, export, product, price, distribution, promotion, textile
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