Citas bibligráficas
Castañeda, M., (2017). Administración estratégica y rentabilidad en la Empresa Nacional de la Coca S.A. 2016. [Tesis, Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/810
Castañeda, M., Administración estratégica y rentabilidad en la Empresa Nacional de la Coca S.A. 2016. [Tesis]. : Universidad Andina del Cusco; 2017. https://hdl.handle.net/20.500.12557/810
@misc{renati/17489,
title = "Administración estratégica y rentabilidad en la Empresa Nacional de la Coca S.A. 2016.",
author = "Castañeda Arias, Miguel Rodrigo",
publisher = "Universidad Andina del Cusco",
year = "2017"
}
The present thesis have as the objective the study of the strategic management applied at La Empresa Nacional de la Coca S.A., to the year 2016, along with a study of the profitability obtained by the company at the same year. In order to describe the problem found from two different approaches, the application of strategic management and the achievement of objectives through the profitability of the company. The study of descriptive bivariate, non-experimental use made use of techniques such as surveys, documentary analysis and interviews; having verified the application of strategic management in the company, comparing it with the theory and looking for factors that influence the success or failure of the strategic process, as well as an analysis of the profitability of the company through financial indicators. To finally reveal the nature of the implementation of strategic management and the achievement of the objectives raised through profitability. It has been concluded that the application of strategic management is deficient, since strategic management, while complying with theoretical guidelines, has certain shortcomings in personnel participation in the strategic process, where 79% of the staff is rarely considered or never for the design of strategies and 69% of the staff considered seldom or never in the design of objectives, which would end up affecting the final result of the company, in addition has been corroborated that there is a decrease in the profitability of the company to 2016, which was -0.56% on equity and -0.44% on assets.
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