Bibliographic citations
Alcantara, A., Nieto, A., Turriago, O., Zubieta, M. (2024). Plan de Negocio NaranjaLimo: Plataforma digital que acerca a los agricultores peruanos con los consumidores finales, bajo el modelo de suscripción y comercio justo. [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/684093
Alcantara, A., Nieto, A., Turriago, O., Zubieta, M. Plan de Negocio NaranjaLimo: Plataforma digital que acerca a los agricultores peruanos con los consumidores finales, bajo el modelo de suscripción y comercio justo. [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/684093
@mastersthesis{renati/1741874,
title = "Plan de Negocio NaranjaLimo: Plataforma digital que acerca a los agricultores peruanos con los consumidores finales, bajo el modelo de suscripción y comercio justo.",
author = "Zubieta Sarmiento, Melanie",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
Peru, an agricultural country with a global presence and renowned for its production of asparagus, potatoes, quinoa, coffee, and cocoa, faces significant challenges in its agricultural sector—an industry key to developing their economy. Factors such as climate change, lack of training, limited access to technology, and disconnection from formal markets mainly affect small farmers, who, in addition to not receiving fair compensation, are impacted by intermediaries who profit from their labour, thereby limiting their economic development and quality of life. In this context, NaranjaLimo proposes a digital platform that connects Peruvian farmers with final consumers, reducing intermediaries and promoting price transparency to ensure compensation is aligned with their efforts while providing tools to improve their businesses. This secure, user-friendly platform with management and payment options will be supported by an integrated communication and digital marketing strategy that will facilitate its positioning in the target market, achieve sales and profitability goals, and ensure the project’s economic sustainability while also contributing to social development in rural areas of the country.
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