Bibliographic citations
Cruz, M., (2024). Otra mirada al nombre comercial en el derecho mercantil peruano: hacia un sistema armónico de signos distintivos [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/27251
Cruz, M., Otra mirada al nombre comercial en el derecho mercantil peruano: hacia un sistema armónico de signos distintivos []. PE: Pontificia Universidad Católica del Perú; 2024. http://hdl.handle.net/20.500.12404/27251
@misc{renati/17398,
title = "Otra mirada al nombre comercial en el derecho mercantil peruano: hacia un sistema armónico de signos distintivos",
author = "Cruz Córdova, María Alondra",
publisher = "Pontificia Universidad Católica del Perú",
year = "2024"
}
This research aims to study the legal concept of the trade name in order to objectively evaluate the protection regime adopted by the Peruvian legal system and its practical and legal functioning in the Peruvian economic reality. The result of this research allows us first to understand, through the regulatory history, the nuanced path of trade name protection up to the current regulations, and to identify the particularities of the legal figure. For its part, the normative analysis of the legal structure makes it possible to identify doctrinal questions, as well as heterogeneous interpretations in the application of trade name protection by national administrative authorities and judges. The study and interpretation of the statistics on trade names in the registration system reveals a decrease in their use in contrast to trademarks for products and services. Within the study of the legal concept of the trade name, the historical and institutional interpretation of article 8 of the Paris Convention of 1883 on the trade name allows us to understand the purpose of the article and the international compliance by the countries adhering to the Convention, such as Peru. Finally, the regulatory exploration of 9 countries from four continents allows us to identify particular differences in national legislation and to provide a range of regulations of the figure of the trade name in commercial activity.
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