Citas bibligráficas
Davila, G., Rafaele, W. (2021). Relación entre la autoestima y el comportamiento de compra de productos cosméticos de mujeres millennials de la provincia de Arequipa, 2020 [Universidad Tecnológica del Perú]. https://hdl.handle.net/20.500.12867/5106
Davila, G., Rafaele, W. Relación entre la autoestima y el comportamiento de compra de productos cosméticos de mujeres millennials de la provincia de Arequipa, 2020 []. PE: Universidad Tecnológica del Perú; 2021. https://hdl.handle.net/20.500.12867/5106
@misc{renati/1701525,
title = "Relación entre la autoestima y el comportamiento de compra de productos cosméticos de mujeres millennials de la provincia de Arequipa, 2020",
author = "Rafaele Condori, Willys Oliver",
publisher = "Universidad Tecnológica del Perú",
year = "2021"
}
Make- up throught the time has acquired different social symbols , to become part of our culture to the women nowdays, the use of make-up represents a symbol of beauty that generates sweet feelings and habits of shopping is for this reason that this research had a general main define the relationship between self- steem and the behavior of shopping about cosmetics products of milennials women of the city of Arequipa in the same way the research is descriptive and correlate with a type of quantitive design no experimental, retrospective and transverse the simple had 385 women belongs to milennials generation, they participate in a survey of 35 questions in a scale of liket the result is Rho Spearman, (r=0.545) between the self – steem and the behavior of shopping , as well as the selfsteem ‘s dimensions in the social ,home and work keep a scale of correlation in the behavior of shopping ,however other investigations had showed that there are a correlation between self- steem and make – up.
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