Bibliographic citations
Torrealva, E., (2023). Análisis de las estrategias social media del emprendimiento La Ciré aplicadas durante la pandemia por la COVID19 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/32732
Torrealva, E., Análisis de las estrategias social media del emprendimiento La Ciré aplicadas durante la pandemia por la COVID19 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/32732
@misc{renati/1693570,
title = "Análisis de las estrategias social media del emprendimiento La Ciré aplicadas durante la pandemia por la COVID19",
author = "Torrealva Gomez, Evelin Jhojana",
publisher = "Universidad Privada del Norte",
year = "2023"
}
The objective of this study is to analyze the Social Media strategies that were applied in the Trujillo entrepreneurship La Ciré during the period of economic and social crisis connected to the Covid-19 pandemic. Entrepreneurship has been one of the most profitable socio-economic activities after the Covid-19 crisis, in such a way that market demand has also increased in different areas, including laser hair removal. The research is of a non-experimental descriptive type and for its investigation an observation sheet format was elaborated that, together with the corroboration of data through an interview with the person in charge of the enterprise, allowed analyzing the effectiveness of the Social Media strategies applied to the brand La Ciré obtaining as a result the identification of the target and its virtual and face-to-face needs, likewise it was possible to massify the scope and improve the distribution of its content thanks to an adequate digital management in order to find the positioning of the brand within the Trujillo market.
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