Citas bibligráficas
Contreras, C., Zulueta, N. (2022). Comunicación asertiva y desarrollo organizacional en una empresa comercial, distrito Puente Piedra, año 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/31582
Contreras, C., Zulueta, N. Comunicación asertiva y desarrollo organizacional en una empresa comercial, distrito Puente Piedra, año 2021 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/31582
@misc{renati/1691332,
title = "Comunicación asertiva y desarrollo organizacional en una empresa comercial, distrito Puente Piedra, año 2021",
author = "Zulueta Linares, Neyda",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The objective of the present investigation was to determine the relationship between assertive communication and organizational development in a commercial company in the Puente Piedra district, year 2021. The study was based on a quantitative approach, correlational scope, non-experimental and cut-off design cross. The sample consisted of 53 company workers. The survey was used as a technique and two questionnaires as an instrument, where through the Likert scale the assertive communication variable obtained a Cronbach's alpha of 0.834 and the organizational development variable 0.835. In turn, assertive communication was made up of 3 dimensions: assertiveness, indirect assertiveness and non-assertiveness; the organizational development variable also contained 3 dimensions: change management, organizational climate and planning. Microsoft Excel tools and the SPSS V25 program were used to analyze and process the data. The results of the investigation showed a level of correlation between the study variables of 0.555 and it was concluded that there is a moderate relationship between assertive communication and organizational development in a commercial company in Puente Piedra.
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