Citas bibligráficas
Castro, J., (2022). Análisis del uso de las TIC como herramienta en la promoción turística: caso Centro Histórico del Callao, 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/31577
Castro, J., Análisis del uso de las TIC como herramienta en la promoción turística: caso Centro Histórico del Callao, 2021 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/31577
@misc{renati/1690800,
title = "Análisis del uso de las TIC como herramienta en la promoción turística: caso Centro Histórico del Callao, 2021",
author = "Castro Chambergo, Jesus Martin",
publisher = "Universidad Privada del Norte",
year = "2022"
}
This thesis research, entitled "ANALYSIS OF THE USE OF ICT AS A TOOL IN THE PROMOTION OF TOURISM: CASE CALLAO’S HISTORIC CENTER 2021" seeks to analyze the use of ICT as a tool in the promotion of tourism in Callao’s Historic Center 2021. The methodology used for the development of this research is qualitative, having as a sample of experts 4 representatives of the tourist activity in Callao’s Historic Center. Due to cyclical limitations inherent to the global pandemic, the instrument used was the digital interview, relying on various technological platforms for video calls such as Zoom and WhatsApp. Finally, some technological implementations that have been carried out in situ were identified and had a positive impact at the beginning, but they are in decline due to the lack of management and innovation, also digital media together with the strategies they use to reach the public, and consequently, the new trends that are presented as a profitable opportunity for the enhancement and the tourist repowering of Callao’s Historic Center.
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